A scalable internal brand system exploring how the Atlas identity extends across retail, merchandising, campaigns, digital experiences, and editorial systems.
/
Challenge
(01)
Working closely with the Atlas team, I helped shape the brand through a custom wordmark, art direction, and a visual language designed to scale across retail, products, collaborations, and digital experiences.
/
Identity
(02)
A flexible system built for consistency.
The identity combined a custom wordmark with a restrained visual language, allowing typography, photography, and products to work together across packaging, retail, editorial, merchandise, campaigns, and digital.
/
Interactive Brand OS
(03)
Extending the system to support the team's continued growth.
As a continuation of our partnership, I created an interactive Brand Operating System to help document the Atlas identity and streamline how it could be applied across retail, merchandising, campaigns, editorial, and digital. It serves as a centralized resource for maintaining consistency while making the brand easier to scale and evolve over time.
Latest Projects.
© Kanso Studio
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
